Marketing Working Group
Chair

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Troy Severson Marketing & Business Development Digital Health Group Intel Corporation
Troy Severson is a marketing manager with the Digital
Health Group at Intel Corporation. Troy has 20 years
experience in marketing and product development in the consumer electronics and
high tech industries. Prior roles
included Director of Product Marketing for Oregon Scientific, a manufacturer of
consumer electronics and health products, and Marketing Manager for Planar
Systems, a manufacturer of flat panel displays.
Troy holds a BA in Communications from Brigham Young
University and an MBA from the University of Oregon.
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Marketing Working Group Charter
Develop & implement Continua’s logo framework.
Develop market education and demand for the three user categories: fitness, disease management, and aging independently.
Position Continua members as market leaders.
Grow membership in targeted industries (providers & payers) and geographic markets (APAC, EU).
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