Marketing Working Group
Chair
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Jim Lefevere
Group Manager
Roche Diagnostics
Jim Lefevere is a marketing and technology professional with expertise in creating,
championing and implementing marketing plans. He has expertise in consumer,
interactive and off-line marketing and business development in consumer
goods, health care and medical device businesses.
As well as rich experience in leading Web development, Web site portfolio
management and executing multiple marketing programs, product launches
and campaigns globally in markets spanning North America, EMEA, Latin
America and Asia Pacific.
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Marketing Working Group Charter
Develop & implement Continua’s logo framework.
Develop market education and demand for the three user categories: fitness, disease management, and aging independently.
Position Continua members as market leaders.
Grow membership in targeted industries (providers & payers) and geographic markets (APAC, EU).
Join
If you are interested in joining the Marketing Working Group please
click here and follow the join group link.
